Watchfire Brings the Factory to the Show Floor at ISA International Sign Expo 2025

Watchfire will debut an all-new immersive booth experience at the International Sign Association (ISA) International Sign Expo 2025, held April 23–25 at the Mandalay Bay Convention Center in Las Vegas. Located at Booth #1637, Watchfire’s 30′ x 30′ booth brings a slice of its factory floor to the show, offering attendees a rare, hands-on look at its cutting-edge signage solutions.

This unique booth concept is designed to highlight the precision, quality, and craftsmanship that go into every Watchfire product. Attendees will see up-close demonstrations featuring Watchfire’s 6mm, 8mm, and 10mm outdoor displays, a 1.5mm indoor display, and Price Watcher® gas price signs. Experts from Watchfire will be on-site to walk visitors through key components and answer questions about technology, durability, and performance.

“Innovation is at the heart of everything we do, and this new booth brings our process and passion to life,” said Carol Wade, Senior Director of Marketing at Watchfire and a former member of the ISA Tradeshow Advisory Board. “It’s not just a display—it’s an invitation to understand the quality behind every sign we make.”

Open Invitation: Morning Mixer in the ISA Hub
Watchfire is also sponsoring a Morning Mixer with coffee and pastries on Thursday, April 24, from 9:30 to 11:00 a.m. in the ISA Hub. This open-to-all event is designed to connect attendees with leaders from ISA’s affiliated sign associations. It’s a relaxed, welcoming opportunity to learn more about the local and regional organizations that provide safety training, legislative advocacy, engineering support, and other resources—especially valuable for smaller shops or those new to the industry.

“These affiliated groups can have a huge impact, particularly for small sign shops,” added Wade. “If you’re just getting started or haven’t tapped into what they offer, this mixer is the perfect chance to ask questions and make connections.”

As a longtime member of the ISA, Watchfire is proud to support the growth of the sign, graphics, and visual communications industry through innovation, education, and advocacy.