ABOUT US

Leading the Future of Digital Displays

Our Customers Are Our Top Priority

Watchfire is at the forefront of the digital signage industry. We operate with one determined thought: Our work today will make our customers more successful tomorrow.

Mission

We are dedicated to producing highly superior products, providing exceptional service, and giving our customers the quality products and experiences they deserve.

Vision

Businesses perform better when they operate with digital signage using modern technology. Watchfire is here to help companies realize that goal, enabling them to attract new customers and grow revenue, reaching new heights.

Core values

Relentless Pursuit of Quality

We are dedicated to providing the most reliable, best-looking displays available anywhere in the world.

Straightforward and Respectful Approach

We value integrity, respect, and professionalism and want our customers to feel well-educated about our products so they can choose with confidence.

Passion to Help our Customers Succeed

We are driven to ensure the success of our customers and provide products that help them to grow their business.

Focused and Selective Expertise

We concentrate on the small details that can make a big difference when it comes to quality and longevity, and we don’t hide behind the fine print.

Long-Term View

Our 10-year parts guarantee and lifetime phone support provide peace of mind and proof of our investment in a lasting partnership.

Tireless Work Ethic

Our business philosophy, like our company, has its roots in the Midwest, and that work ethic carries over into all that we do.

SPECTRUM BY WATCHFIRE

In 2023, Watchfire acquired Spectrum Scoreboards, uniting Spectrum’s pioneering fixed-digit scoreboard innovations with Watchfire’s global expertise in LED displays. Together, we’re proud to offer a single-source solution for scoreboard technology and game-time entertainment.

TWO LEGACIES, ONE VISION

Industry-leading brands have combined to deliver unmatched scoreboard technology and game-day solutions.

A Legacy of Innovation: Spectrum introduced LED technology to scoreboards in 1993, setting a new industry standard.
Precision Engineering: Watchfire, established in 1932, brings decades of LED display engineering and manufacturing expertise.
Unified Support: Together, we provide end-to-end engineering, manufacturing, and servicing for worry-free performance.

Our Facility

Discover the quality of a Watchfire display by touring our facility in the heart of the Midwest. See where exceptional people and cutting-edge technology come together to create industry-leading digital signage. Contact your Watchfire representative to learn more.

Our Commitment to Quality

Watchfire designs are thoughtful, and intentional and offer unparalleled uptime.

Our in-house R & D team designs control systems, software and display hardware, and collaborates with our service and production teams to create an outstanding, easy-to-use product that gives you peace of mind.

Every product we design undergoes extensive testing, including HALT, ESD, salt fog, and UV exposure simulations.

Electro-static discharge-controlled manufacturing environment, magnified and x-ray inspection, and design features like full module encapsulation ensure unmatched uptime and reliability.

Leadership Team

Steve Harriott

CEO

Leading with strategic vision and instrumental in driving the company's growth, both organically and through acquisitions.

ADAM GRIMES

CFO

Strategic thinker driving financial growth, accounting system integration, and processes to improve performance.

MARK OGGERO

COO

Extensive executive experience leading manufacturing operations, supply chain management, and process optimization.

PATTABI DORAISWAMY

VP of R & D and Service

Seasoned technology leader of cross-functional engineering teams delivering innovative solutions.

DAVID WARNS

VP of On Premise Sales

Sales leader and team builder who has achieved significant milestones, including setting records in bookings and sales.

KYLE DINES

VP of Sports, Indoor, and Digital Outdoor

Driving growth in sports and indoor markets, and a long-time leader in our digital outdoor division.

CAROL WADE

Director of Marketing

Expert in digital marketing and business development, with a diverse background in marketing and communications.

Megan Sollars

Director of HR

Strategic management focus and pivotal in driving team culture and employee engagement.

PRESS AND MEDIA

Blog

Watchfire Debuts Cutting-Edge Digital Signage and LED Displays at InfoComm 2024

Watchfire is excited to be exhibiting for the first time at InfoComm 2024, the premier event for the...

Blog

Watchfire to Showcase New Digital Display Solutions at ISA Sign Expo 2024

Watchfire is thrilled to announce its participation in the highly anticipated ISA International Sign...

Blog

Watchfire Appoints Mark Oggero as Chief Operating Officer

Press

Watchfire announces the appointment of Mark Oggero as its Chief Operating Officer. Mark is a seasoned...

Customer Story: Lake Travis High School, Austin, TX

Learn how Lake Travis High School gave fans and student-athletes a pro game experience with a new Watchfire video scoreboard.

VIEW CASE STUDY

We take great pride in the signs we create and are trusted by our customers to do great work. We work with Watchfire because we know their displays are reliable and are built to last.

Scott Bringuet

Owner/Sales Director, Ace Sign Company

From the moment I inquired about your product, the support and guidance we received has been outstanding. Going live went off without a hitch, but what stood out most was the consistent, timely support and training provided throughout the entire process. It’s rare to experience such exceptional customer service–something usually reserved for much larger clients. We’re excited about the future of this partnership and look forward to working together for years to come.

Kelly Sellers

Business Manager, Vibe Outdoor Advertising

Our new Watchfire LED sign is an absolute game-changer! With its dynamic look and captivating visuals, it proudly embraces our brand and commands attention like never before. It’s more than just a sign; it’s a statement that leaves a lasting impression on everyone who encounters it.

Jacob Burrow

Vice President, Quantum Credit Union

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Fill out the form to find a representative and learn how Watchfire can meet your brand’s unique needs.

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