Bojangles

Bojangles, headquartered in Charlotte, NC, has been serving delicious chicken and breakfast offerings throughout the Southeast for the past 50 years and now boasts more than 800 locations across 17 states.

As this leader in the quick-service restaurant industry looked toward its future, incorporating new, innovative ways to engage with its communities and connect with customers remained a priority.

After seeing its franchises successfully implement Watchfire digital reader boards for a few years, Bojangles' corporate marketing team was eager to introduce the technology to new and remodeled locations.

The results were so impressive, Watchfire digital reader boards have become a mainstay in the Bojangles marketing playbook and have helped to propel the brand into a period of unprecedented growth. Wherever zoning permits, integrating these boards has become a unit standard for Bojangles.

Whether announcing store openings, sharing recruitment messages, or capitalizing on cultural or community events, Watchfire digital reader boards offer real-time messaging capabilities that attract passing traffic. Digital reader boards provide a dynamic platform for Bojangles to advertise new promotions and limited-time offers in a visually captivating manner.

Watchfire's cloud-based software, Ignite OPx, makes brand-approved content easy for Bojangles field-marketing team and franchisees to access in real-time, ensuring consistency across locations. “Our teams regularly tell us how much they appreciate the flexibility and user-friendliness of Watchfire's software,” said Toni Tolbert, marketing manager for Bojangles.

In addition to driving increased foot traffic and ensuring brand consistency, Bojangles attributes a significant portion of its rapid return on investment to the quality and durability of the digital reader boards.

“Not only do Watchfire digital reader boards set the industry standard, but the Watchfire team exemplifies excellence in customer service,” noted Tolbert. “They possess an innate understanding of our brand, and their collaborative approach ensures our messaging resonates with our audiences. They are truly an integral part of the Bojangles family, and we eagerly anticipate the future strides we will make together.”