Video: Harrisburg Mall and Cole Auto

Follow the story of two business owners who replaced their aging message center signs with new LED signs manufactured by Watchfire.

Harrisburg Mall in Harrisburg, PA, purchased its first Watchfire LED sign in 2004. Though that first sign served them well, by 2013 it was time to upgrade and take advantage of higher resolution and lower energy consumption. Property Director Bill Russell says, “To be competitive in today’s market, you’ve got to go with the latest technology.”

Cole Auto Mall in Bluefield, W. VA, upgraded an expensive older bulb sign that cost over $1,000 per month to run. The dealership loved the advertising capability of the old sign, but not the rising electricity costs. Their new Watchfire 19mm is gaining attention and helped the dealership earn a  $42,000 rebate from Appalachian Electric Power.

Watch the video to see how these two businesses are using their digital signs.